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Guidelines – Cybersecurity Tips

Review definitions from industry leading organizations like Google regarding hacked content, standards of quality, security warnings, and website best-practices.

How Does Google Define Hacked Content?

Google provides descriptions of the types of hacks, how to identify if you’re a victim, and the next steps to correct the intrusion within your website’s presence. Our team uses the tips provided by Google to ensure your site doesn’t wander into areas that inhibit your ability to rank well within their search engines.

What Hacks Does Google Warn About?

Google’s standards for quality represent expectations of a positive user experience that drive your search engine rankings, inclusion within search results, and ultimately your conversion rates for your products and services. Verifying your site’s compliance of these topics will improve your success, risk, and user experience.

  • User-generated spam

    Allowing unapproved content on your site can quickly result in receiving penalties by search engines for your entire site.

  • Hidden text and links

    Search engines look code vs. users who see the presentation layer and intentionally hidden content is a problem.

  • Link schemes

    Links act as votes of popularity manipulated by hackers to improve their search engine rankings using tiered structures.

  • Irrelevant keywords

    Hacked content frequently includes irrelevant keywords to your site’s context attempting to manipulate search engines.

  • Sneaky redirects

    Redirects that occur for users, but not search engines are an attempt to hide or promote hacked content on your site.

  • Cloaking

    Presenting one version of a page for users and another for search engines can quickly result in your site being blacklisted.

  • Ways to prevent comment spam

    Protect your site from hacked content by limiting access to embed content, moderate submissions, and monitor your site.

  • Scraped content

    Hackers frequently use auto-generated content to promote themselves using common strings placed on millions of sites.

  • Doorway pages

    Compromised pages with similar hacker content on your site appear as platforms to funnel users to hacked sites.

  • Affiliate programs

    Hackers frequently monetize their activities using affiliate networks with embedded links placed on unsuspecting sites.

  • Quality Guidelines Index

    Find all of the quality guidelines using this index page to ensure your site is providing the expected user experience.